“五一”将至，长沙各大商圈上新的艺术展成为吸引客流的新“秘密武器”，构建起“艺术+消费”的新型生态。其中，日本艺术家藤崎琢磨的《寰宇方舟》全球首展吸引超万人次打卡，DUCKY系列艺术装置全国首展、赞萌露比主题快闪等活动受大量Z世代消费者热捧。
As the May Day holiday approaches, newly launched art exhibitions in various business districts of Changsha have become new "secret weapons" to attract customers, creating an "art + consumption" ecosystem. Among them, the global premiere of "Cosmo Galaxy City" by Japanese artist Takuma Fujisaki has been visited by over 10,000 people. The national premiere of the DUCKY series art installations and the Zanmang Loopy-themed pop-up event have attracted a large number of Gen Z consumers.
艺术展“入驻”商场，既让市民购物更有温度和乐趣，还改变了商场空间布局，吸引艺术爱好者，为商场引流。从商业角度看，艺术展提升商场品牌形象和文化内涵，契合消费升级趋势，满足了年轻客群需求。作为新近入选“第一批全国零售业创新提升试点城市”的长沙，未来也将重点发展策展型商业，以激活场景流量。
The "settlement" of art exhibitions in shopping malls makes shopping more heartwarming and enjoyable for citizens. It also changes the spatial layout of shopping malls, attracting art lovers and bringing in more customers. From a commercial perspective, art exhibitions help enhance the brand image and cultural connotations of shopping malls, conform to the trend of consumption upgrading, and meet the needs of young customers. Recently selected as one of the "first batch of national pilot cities for retail innovation upgrade", Changsha will focus on the development of curatorial commerce in the future to activate traffic.
